If you’ve been around New York City, you’ve likely spotted one of Jeff Koons‘ balloon dogs adorning a building or two. The stainless steel sculptures resembling balloons feature brightly colored mirrored coating and are so popular in the art community that one was sold last year to an anonymous bidder for $58.4 million, which, according to the New York Times, became the most expensive piece of art sold at auction by a living artist!
If you love Jeff Koons’ work but don’t have a cool $60 million to spare, don’t worry – the balloon dogs are coming to H&M! To celebrate the opening of the world’s largest H&M on Fifth Avenue and 48th Street (on July 17), the fast-fashion retailer is collaborating with the artist to create imagery and merchandise. An image of the Balloon Dog sculpture will cover both the storefront along with the phrase “Fashion Loves Art,” and there will be a limited-edition Balloon Dog handbag ($49.95) sold in Los Angeles, Chicago, and Dallas stores, online at hm.com, at the Whitney Museum in New York, and in the NYC store, of course. By the way, the new store will be six floors and will sell all categories: women’s, men’s, children’s, accessories, cosmetics and home goods.
What do you think of H&M’s latest collaboration?