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Damien Hirst and the Olsen twins are selling $55,000 prescription pill-covered The Row backpacks. Will you be buying?

Damien Hirst and The Row prescription pill backpackThe price of the Olsen twins‘ new handbag may be a ‘tough pill to swallow’. Their new bags, designed in collaboration with artist Damien Hirst, are made of black patent leather Nile crocodile skin and, get this – they’re covered in ‘prescription pills’. Not the real thing, of course, but still – it’s pretty crazy and controversial given Mary Kate Olsen‘s ex-boyfriend, actor Heath Ledger, died from an accidental overdose of prescription meds.

Damien Hirst and The Row prescription pill backpack black whiteThe Olsens will make only 12 of each of these prescription pill bags (they come in black and multicolored pills) to be sold on the Just One Eye website on 12/12/12. And reportedly a portion of the proceeds will be donated to UNICEF. The price is a cool $55,000, which tops their own record for pricey bags since they previously sold the same The Row backpacks (sans the pills) for $39,000. Other bags in the collaborative collection include croc backpacks covered in multicolored and gold spots/polka dots.

If you had a spare $55K, would you buy one of the prescription pill bags?

Here’s more info about the bags:
Available for purchase from 12/12/12. Exclusive to Just One Eye and only one in a rare, limited edition of 12, this incredible piece features numerous multicolored prescription pill appliqués, of varying sizes and colors, specially created by Damien Hirst. This one-of-a-kind wearable art work features original art by Hirst, meticulously applied to front, back, and straps, of The Row’s beautifully crafted backpack, the centerpiece design of their 2012 collection. Using traditional techniques, this stunning backpack was crafted in Italy and made with specially sourced materials. Created of black patent leather Nile crocodile, the backpack’s many features include internal detachable handle, adjustable canvas straps, internal zip-fastening, slit pockets, and small gold-plated brass feet at base. Each backpack is fully lined in the highest quality leather and comes with metal mirror plate and case, as well as designer-stamped gold-plated brass hardware. Signed by Damien Hirst.

Damien Hirst and The Row prescription pill backpack

Damien Hirst and The Row prescription pill backpack back view

You can call (888) 563-6858 for more information or to purchase, or visit the website.

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